Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website’s success. If you have engrossing, valuable and relevant content you are onto a winner.. Tip 1 – Keep It Customer-Focused – What You Like Is Irrelevant I land on the homepage. I want to buy a bathroom from this company. I want to know what bathrooms they have available. I want to know how much it will cost, when they can deliver, if they have any special offers and what their previous customers have said about them. Instead, upon landing on the homepage I get the following all-time classic; “Welcome to ABC Bathrooms. Our company was formed in 1985....
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Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication — IF you write it in a direct and conversational tone. To get your creative juices flowing, here are five tried and true formulas that can work for either e-mail or printed letters. 1. Tell a story — from either your point of view or a customer’s. Example: ‘”When I started my own business, I was very nervous about keeping my books. I’m not a numbers person and wanted nothing to do with it! Then I purchased ‘EZ-CASH-BOOKS’ software. Instantly, all my accounting “dirty work” disappeared. I gained instant peace of mind, and now I can focus on my real job — finding and keeping customers!” Copy written in a story format has great appeal. By telling a short story that...
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The single most important element of your website’s copy is the headline. Take away practically everything else and you can still manage a sale (if the headline’s good enough and you have a strong enough call to action). But take away the headline and your chances for any success are about zero. Why is this? Simply put, your headline is the magnet for your copy. It’s the ‘door’ through which people enter your world of persuasion. Make it appealing enough and theyll step through the door. Fail to make it appealing and they’ll walk on by. If you want to pull in customers, you need to be able to write good headlines. And in order to write good headlines, you need to understand a few fundamental principles of the craft. Here are 3 quick tips for writing better headlines for your website. Take these to heart and you’ll find writing headlines a lot less painful. 1. Understand the true...
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Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You’re nothing more than a salesperson. There’s an old saying in the ‘business’ that, ‘a copywriter is a salesperson sitting in front of a typewriter.’ True, few of us are using typewriters these days. The principal, however, remains unchanged. We’re in sales. I know this. You know this. We all know this. Yet why does much of the copy out there, especially ads produced by expensive agencies, seem to miss the point? If all we’re doing is sales, albeit transmitted through a written or broadcast medium, then we’d better know what we’re doing. Starting the process While studying creative writing, I learned this storytelling maxim: every character has a motive for being in a scene. The same is true in a sales situation. The salespersonís motive is simple. He wants to make the sale and get his commission. But what does the potential customer...
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1. You can build credibility with your prospects by telling them you can’t solve all their problems, but you can solve a percentage of them. For example: My product can’t eliminate all your problems, but what if it could take away 97.5% percent of them. How much better would you feel? With this technique you wouldn’t be making those unbelievable claims. Your prospects would know for sure you’re not lying to them. It will increase your credibility and make them confident enough to buy your product. Using a percentage makes it easier for your prospects to understand just how much better their situation could be. 2. Stun your prospect by telling them the negative things they are probably thinking about your product or business. Then tell them the negative effects of thinking negative about your product or business. For example: You’re probably thinking this marketing book is like all the rest you’ve wasted your hard earned money on and...
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