10 Tips For Writing Powerful Articles

Writing articles is a great method to create exposure for yourself and your Internet business. In fact, I’d suggest it’s the best marketing tool you can use. Webmasters and newsletter publishers are always looking for good content. Further, aside from your time investment, it’s completely free advertising. Here are 10 practical tips to ensure your articles get published and read by others. 1. Write to serve. Before writing an article, ask yourself what problem it will help others solve. Some of the more common issues people deal with revolve around a lack of something, whether it’s time, money, self-confidence or just joy in life. How will your article help with these issues. 2. Grab their attention early. If possible, intend to “hook” your reader right from the get-go. Ideally, your title should be the hook. When creating the title, ask yourself if it would make you want to read the article. Your first paragraph should also serve as a...
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10 Tips for Better Writing

As a proofreader of business writing, I see many of the sameerrors made again and again. Errors in your writing (be they in advertising copy, correspondence, or a web site) are more serious, I believe, than most people realize. Why? Well, the standard of your writing has always been important. Today, though, more than ever before, FIRST IMPRESSIONS COUNT. We are bombarded by the written word in its many forms — books, pamphlets, magazines, signs, e-mail, web sites and many other media. We are all suffering from information overload and are forced to find ways of screening out as much as we can. We thus tend to make quick decisions on what to read and what not to. First impressions increasingly determine what we read and what we don’t, and poor writing leads to a poor first impression. The following list of tips should help you to avoid some of the most common slip-ups. 1. Capitals: Avoid the temptation...
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7 Steps You MUST Take Before Writing a Word of Copy!

Copywriting Checklist Okay, you know you have your product (or service) in front of you. Now it’s time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist. The Critical Steps to Take Before Writing Your Sales Letter One of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% – 70% of my time PREPARING to write copy. If you don’t do your homework, the chances go up exponentially that your copy will fall flat on its face. Use this simple checklist to get you prepared for writing your own sales copy. Use the product or service yourself....
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8 Tips for Writing A Knock-Em Dead Headline

There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline. The headline of your piece will either makes your reader so excited theyíll want to read the rest of your ad, letter etc. or it will make them switch off completely. Here are some tips to help you do that. 1. Flag down your reader If your product or service appeals to a select group of people, a great way of grabbing their attention is to flag your reader down. People like belonging, They like identifying themselves with select groups so by flagging that interest group in your headline, you’ve instantly attracted the attention of your target group. 2. Promise your reader a benefit Some of the most successful headlines convey something unique about a business. Are you the only business in your...
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10 Things that Keep You from Writing Your Book…

…and What You Can do About It 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form. You may cringe when you read this list of ten things keeping you from writing your book, because it rings too close to home for you. You may have already written a book or an e-book, or have come close to starting it. It’s hard, we know it, and we’ve been there too. But go ahead and read this list, see if you can identify, and letís discuss a possible solution to the book writing problem. 1. I can’t seem to find the time. 2. Every time I sit down to write I go blank. 3. I need an uninterrupted time period to immerse myself. 4. I need clarity on my message, but there’s no one...
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8 Tell-Tale Signs That Forecast Writing Success!

‘Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” Stephen King Ever wonder what the hands of fate will deal you in the way of success as a writer? Or why some individuals reap the rewards of literary recognition, while others fail and fade into anonymity? Just as highway signs alert travelers of their impending destination, there are give-away indicators that point to “the road to success” for writers. Here are checkpoints that reveal you’re in the literary fast lane! 1. You’re Playing the Field- The more genres of writing you apply your talents to, the greater the odds of continued publication and pay. I began my journalistic journey over a decade ago, writing poetry and greeting card verse. What I discovered was that poetry (although my first love), was not very marketable. As a result, these efforts alone met with very little success until I decided...
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