Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments. It doesn’t work too well. A very basic knowledge of copywriting and direct marketing principles will take you a long ways on the Web. Here are three simple keys to writing better online copy. Armed just with these, you’ll have a jump on 90% of the folks out there doing the copywriting for their own sites. And you’ll increase the pulling quality of your site’s copy today — even if you’ve never written a word of copy in your life. 1) Wake up your prospect In today’s overkill ad world most people have become numb to standard sales messages. Television, newspapers, magazines, Internet, radio, etc. all blast us non-stop with advertising. After a while we just naturally tune most of it out. Copywriting great John Carlton says to imagine that your prospect...
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One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something that’s so personal to each of us. After all, the same things go into building your copywriting voice that go into making you who you are! Personality, upbringing, environment, education, audience, purpose — all these and more go into forming your voice, no matter what kind of writing you’re doing. In this article, I’d like to try to tackle the subject of voice in copywriting. I’ve identified a couple of areas that I believe are the most important when it comes to making your voice more credible when writing copy — style and tone. By improving these two areas, you’ll connect with your customer in a much more genuine way. In my conversations with successful copywriters and marketers, I find that practically every one of them has an uncanny ability to communicate on a gut level...
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Copywriting is the ONE skill that will turn words into cash, and it’s really the one thing you must learn if you’re thinking of selling anything at all. From traditional direct mail and now to the internet, the power of words has already made millionaires out of ordinary folks like you and me! Successful copywriters know this. That’s why they charge exorbitant fees for their services, which will no doubt still be money well invested. The good news is, you can have this power too. You can write your own sales — pulling copy everytime — if you know the ‘tricks’. Well read on and I’ll reveal to you 3 jealously-guarded tips that can turn you into a copywriting genius quickly… (1) Start A Sales Letter ‘Swipe File’ Simply start collecting winning sales letters AND emails into a ‘swipe file’ that you can refer to for : * Your own education * As an ‘idea generator’ for your copy...
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