The single most important element of your website’s copy is the headline. Take away practically everything else and you can still manage a sale (if the headline’s good enough and you have a strong enough call to action). But take away the headline and your chances for any success are about zero. Why is...
Read more »
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You’re nothing more than a salesperson. There’s an old saying in the ‘business’ that, ‘a copywriter is a salesperson sitting in front of a typewriter.’ True, few of us are using typewriters these days. The principal, however, remains unchanged....
Read more »
Do you love to write? Do you want to put those writing skills to good use? Perhaps you want to see your name published whether it be in a newspaper, magazine, e-zine or other forms of publication. Here’s 3 tips to start off your New Year. 1.Brainstorm Once you’ve decided what your writing is...
Read more »
1. You can build credibility with your prospects by telling them you can’t solve all their problems, but you can solve a percentage of them. For example: My product can’t eliminate all your problems, but what if it could take away 97.5% percent of them. How much better would you feel? With this technique...
Read more »
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments. It doesn’t work too well. A very basic knowledge of copywriting and direct marketing principles will take you a long ways on the Web. Here are three...
Read more »
One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something that’s so personal to each of us. After all, the same things go into building your copywriting voice that go into making you who you are! Personality, upbringing, environment, education, audience,...
Read more »
Copywriting is the ONE skill that will turn words into cash, and it’s really the one thing you must learn if you’re thinking of selling anything at all. From traditional direct mail and now to the internet, the power of words has already made millionaires out of ordinary folks like you and me! Successful...
Read more »