Archive for November 30th, 2005

A Writing Exercise That Increases Awareness And Description Skills

Practice attaching words to feelings requires time to do. Without a system that helps you monitor that time, the minutes or hours could feel unproductive. With the right exercise, you can then use that time wisely, as well as save you time and frustration. Learning to apply the right words to our six senses...
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An Article Writing Philosophy – Do You Have One

Do you have a well thought out reason for writing articles? That is most likely your article writing philosophy, but in case you don’t have one, let me make a few suggestions for developing one. Thousands of articles about writing articles are bouncing all over the internet and the printed media at any given...
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Ad Copywriting: Building Brand Equity one Word at a Time

Ah advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become very annoying. But then there are those ads — those...
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Advertising Copywriting

The Top Ten Clichés and Why You Should Avoid Them We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising copywriter. Here...
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About Writing

In this free email course, I’ll tell you everything I know about improving your writing, publishing it electronically and in print, and promoting it after the sale. Two questions you should ask: (1) What will it cost me? (2) What does this Michael LaRocca guy know about it? Answer #1 — It won’t cost...
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An SEO Copywriting Makeover – Turning ‘Not’ Into ‘Hot’ (Part 1 of 2)

by Karon Thackston © 2003http://www.copywritingcourse.com I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search engine optimized copy, I took this opportunity to make notes as I...
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A Simple Recipe For Writing Success

* Write something every day. DISCIPLINE and DEDICATION is the key to eventual writing success, I believe. Also practice makes “purrfect”. *Always remember, that getting published takes commitment and hard work. PERSISTENCE and PATIENCE too are vital ingredients in the mix. * Treat your writing as a career, as you would a “normal” job....
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A Teacher Who Influenced My Writing

Mine was Mrs. Martha Harrison, my eighth grade English teacher. She made us write, and write, and write. She would put a sentence on the blackboard (I used to be the one to clean it..remember that), like “If A Pencil Sharpener Could Talk” and make us write a 200 word story about the subject....
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Wake Up Your Writing Spirit

A Simple Contest with a Strong Message for All Writers: Wake Up Your Writing Spirit The Blogfest 2005 Writing Contest has only been running for two weeks and already the results are overwhelming. And not because we’re getting far more entries than we expected. It’s because along with entries, we’re also getting heartfelt messages...
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A Few Thoughts On Writing International English

Here is my “dime’s worth” (see learning “American English” , or at least your expressions already) on the subject of writing for an international audience on the world wide web. The Web offers you an opportunity, unique in history, to speak directly to millions of potential customers. Some commentators advise that if you want...
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