Ah advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become very annoying. But then there are those ads — those...
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The Top Ten Clichés and Why You Should Avoid Them We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising copywriter. Here...
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by Karon Thackston © 2003http://www.copywritingcourse.com I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search engine optimized copy, I took this opportunity to make notes as I...
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As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing “checks and balances” to ensure that all the important elements are there AND that there are no redundant or response-draining elements. With that, I put together...
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Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips… 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short paragraphs and short words. This article has 68% short words-five letters or less. Strive for at least...
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Copywriting Checklist Okay, you know you have your product (or service) in front of you. Now it’s time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself,...
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There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline. The headline of your piece will either makes your reader so excited theyÃll want to read the rest...
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Complaint letters aren’t always fun, but sometimes they need to be written. Often, if people don’t complain the problem agency (i.e. company or government) won’t even know that the problem even exists. Here are 10 strategies for writing complaint letters that I have developed that are guaranteed to get you attention and action. 1....
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Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit...
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Would you like your sales to go through the roof? Of course you would. Who wouldn’t? I have found five secret “keys” that dramatically improve the money-making ability of just about ANY sales message. This discovery came from writing hundreds of successful sales messages myself, and helping thousands of other people improve their own...
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