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A Writing Exercise That Increases Awareness And Description Skills

Practice attaching words to feelings requires time to do. Without a system that helps you monitor that time, the minutes or hours could feel unproductive. With the right exercise, you can then use that time wisely, as well as save you time and frustration. Learning to apply the right words to our six senses is a top ingredient to the mixture of writing. Its language brings the reader into the story. All of us easily know how we feel, or what we’re seeing (okay, most of the time), what we’re hearing, smelling, tasting, and sensing, and can usually explain it in 50 words if pushed to do it. But, how do you describe it in one or two words without the pushing? Also, by beginning with good material, the remaining part of the writing process becomes easier. This exercise will help you improve your beginning. This is a simple exercise that you can do anywhere, anytime, in a space...
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An Article Writing Philosophy – Do You Have One

Do you have a well thought out reason for writing articles? That is most likely your article writing philosophy, but in case you don’t have one, let me make a few suggestions for developing one. Thousands of articles about writing articles are bouncing all over the internet and the printed media at any given time. Most of these articles are tips and advice, a few are about grammar and clarity and yet others are about subject matter and how...
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Ad Copywriting: Building Brand Equity one Word at a Time

Ah advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become very annoying. But then there are those ads — those special ads that stand out and make you say, ‘Hey, that was a really good ad!’ For us in the ad and copywriting business, that...
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Advertising Copywriting

The Top Ten Clichés and Why You Should Avoid Them We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put...
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About Writing

In this free email course, I’ll tell you everything I know about improving your writing, publishing it electronically and in print, and promoting it after the sale. Two questions...
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An SEO Copywriting Makeover – Turning ‘Not’ Into ‘Hot’ (Part 1 of 2)

by Karon Thackston © 2003http://www.copywritingcourse.com I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As...
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